HIDALGO RACING

Hidalgo Racing is a conceptual Formula 1 identity built from a deeply personal connection, transforming my last name into the foundation for a high-performance racing brand. The project explores global sports branding through the tension between modern motorsport’s precision and a raw, futuristic Wild West narrative shaped by grit, rebellion, untamed power, and the strength of the horse. Rather than romanticizing heritage, the identity reinterprets it through a contemporary lens, pairing advanced engineering with the spirit of the frontier to create a brand that feels aggressive, resilient, and unapologetically in motion.