COMET SECURITY REBRAND

This concept redesign modernizes the visual identity of Comet Security, a veteran-owned security firm in Hamburg, NJ, with more than 25 years of experience. While the existing identity communicates authority and enforcement, it leaves an opportunity to better express the reassurance, trust, and reliability that customers expect from a modern security provider. The redesign translates Comet’s promise, “Our Priority Is Your Security,” into a more modern visual system built around a bold geometric wordmark, with a custom star-shaped cutout integrated into the “O” to symbolize vigilance and protection. Manifold CF Extended reinforces the identity’s strong, structured character, while a monochromatic palette with icy blue accents introduces a sense of clarity and approachability. This updated system is applied across patrol vehicles, uniforms, signage, and digital media.